a midea event

Recruiting the World: Mobile Strategy at the Smithsonian

Recruiting the World: Mobile Strategy at the Smithsonian

What is “mobile”? What can it do for museums and their audiences? And, where do we start? These are some of the fundamental questions the Smithsonian is addressing as it integrates mobile platforms into its strategic planning. From best practice to business models, this webinar will touch on the highlights of SI Mobile’s journey so far with the aim of distilling and communicating the essential ingredients and principles of mobile for museums in the age of social media.

About Nancy Proctor

Nancy Proctor heads up mobile strategy and initiatives for the Smithsonian Institution. With a PhD in American art history and a background in filmmaking, curation and art criticism, Nancy Proctor published her first online exhibition in 1995. She co-founded TheGalleryChannel.com in 1998 with Titus Bicknell to present virtual tours of innovative exhibitions alongside comprehensive global museum and gallery listings. TheGalleryChannel was later acquired by Antenna Audio, where Nancy headed up New Product Development from 2000-2008, introducing the company’s multimedia, sign language, downloadable, podcast and cellphone tours. She also led Antenna’s sales in France from 2006-2007, and worked with the Travel Channel’s product development team. From 2008-2010 she was Head of New Media at the Smithsonian American Art Museum. Nancy is program chair for the Museums Computer Network (MCN) conference and co-organizes the Tate Handheld conference and the regular DC Mobile Meet-ups for local area cultural professionals. She also manages MuseumMobile.info, its wiki and podcast series, and is Digital Editor of Curator: The Museum Journal.


If you missed this session, please see the archive and resources below:

Correction to the slides: The original source for a quote in the slide on “Some strategic questions”: “the people formerly known as the audience” is actually by Jay Rosen from 2006: http://archive.pressthink.org/2006/06/27/ppl_frmr.html