MIDEA’s Associate Director, Alex Freeman, has the scoop on the most innovative happenings in the museum world right now. Check out this mobile device-centric edition of Alex’s Art Picks:
Mobile Projects at Five Museums are Getting a Major Boost
Over the next three years, the Art Institute of Chicago, The Metropolitan Museum of Art, The Museum of Modern Art, The New York Botanical Garden, and Solomon R. Guggenheim Museum will share $15 million in support from Bloomberg Philanthropies to increase visitor engagement through mobile apps and guides. The Guggenheim was the first to release an updated mobile guide with Foundation support for the James Turrell exhibition currently inhabiting the rotunda and annex level galleries.
Have you noticed how minimal museum logos are becoming?
Museum logos are undergoing a revolution thanks in part to the rise of mobile devices. Museum branding that once featured sturdy architectural elements and weighty fonts is becoming more austere and responsive. This move reflects the current state of museum budgets as well as the proliferation of mobile devices. Museums are embracing responsive web design as a means to become more accessible to the growing number of smart phones and tablets on the market and it is becoming a key aspect of refreshed branding.
Experiential Gaming in the Museum is Gaining Momentum
Game-based learning and Gamification are coming to museums from different directions — thereâs narrative gaming at the Cleveland Museum of Art and badging at the Dallas Museum of Art. Now the National Museum of Scotland is switching it up with a different approach to games in the museum with Capture The Museum. Inspired by board games like Risk and Trivial Pursuit, the Museum is inviting teams to compete with one another to claim different galleries using mobiles. This approach reflects the growing interest in using technology to facilitate immersive in-gallery experiences.