The Marcus Institute for Digital Education in the Arts (MIDEA), the museum-focused branch of the New Media Consortium (NMC), today released the 2010 Horizon Report: Museum Edition. This specially-focused edition of the annual Horizon Report series considers technology use in museum settings. The report identifies and describes six emerging technologies that will likely have a significant impact on museum education and interpretation in the next one to five years. The new museum report springs from the renowned Horizon Project, the research effort that each year produces the Horizon Report for higher education.
âThis first edition of the Horizon Report: Museum Edition marks a watershed moment for the report’s sponsor, the Marcus Institute for Digital Education in the Arts (MIDEA). MIDEA was launched in 2009 as the NMC’s museum-focused arm and is an increasingly major component of what we do at the NMC,” noted Larry Johnson, chief executive officer of the NMC and co-principal investigator of the project. “We hope that museum leaders, practitioners, and staff across the world use the report as a springboard for discussion around how their institutions should be thinking about emerging technology. There are unique factors that affect the uptake of new technologies in museums and having a specially focused edition of the Horizon Report for these important institutions addresses that reality. It is something we have been wanting to do for some time.â
Holly Witchey, the reportâs editor and co-principal investigator, observed, âObtaining timely and accurate information about new technologies is always going to be a challenge for museums. The goal of the Horizon Report: Museum Edition is to make that challenge less daunting. The Horizon Report is not about one-stop shopping; it’s about providing museums with regular and reliable access to information, written for them, with a view to their needs.â
The 2010 Horizon Report: Museum Edition identifies six emerging technologies based on their time-to-adoption horizon for museum education and interpretation: one year or less, two to three years and four to five years. Key emerging technologies detailed in the report include mobiles and social media; augmented reality and location-based services; and gesture-based computing and the semantic web.
The Report also outlines key trends and challenges associated with adoption of these technologies.
The new museum report is the latest addition to the globally recognized Horizon Project, which for nearly a decade has documented emerging technology opportunities for formal education. More than 350,000 copies of previous Horizon Reports have been downloaded from the NMC website, and the readership of the overall series is estimated at more than 600,000 worldwide, spanning some 70 countries.
Download the 2010 Horizon Report: Museum Edition (PDF, 324K, 36 pp)
The 2010 Horizon Report: Museum Edition was produced with the gracious support of the Edward and Betty Marcus Foundation.